Target understands back-to-school is a time to sweat the details – from the list, to the looks, to the price tag.
This campaign elevates the huge emotional significance of getting the exact right stuff at the exact right price.
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CREDITS
Client: Target
Agency: 72andSunnyGCD: Bekah Sirrine
CD: Jamie Reilly
Sr Designer: Victoria Macey
Sr Writer: Jackie Meyer
Jr Designer: Andy Lam
Jr Writer: Alex Spott
Producer: Deb Rosen
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FILM
Directors: Dayton/Faris
Editor: Val Thrasher
Stylist: Alexis Zipp
Animation: Hunter Gatherer
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PRINT
Photographers: JUCO
Set Designer: Adi Goodrich