#1 Back To School Spot - Ad Age
Target set a goal to donate $25 million in school supplies using a buy one give one initiative. To amplify Target’s efforts through social, we created fun, sharable stop-motion films that celebrated and contextualized each milestone along the way.
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CREDITS
Client: Target
Photographer: Lacey
Paper Artist: Daniel Sean Murphey
GCD: Bekah Sirrine
Sr. Designer: Victoria Macey
Sr. Writer: Jackie Meyer
Producer: Deb Rosen
Brand Director: Shane Chastang