In the midst of clichéd Christmas clutter, Target needed to step into the spotlight, and bring the Tar-ghez magic. This work marked an evolution away from previous ‘slice of life’ narratives, in favor of something more designed, magical,and ‘heightened.’
The Target bag, and the awesome products inside, unlock the holiday of your dreams.
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CREDITS
Client: Target
Agency: 72andSunny
CDs: Bekah Sirrine / Jan Livingston
Art Director: Victoria Macey
Writer: Eric Burnett
Director: Jonas Åkerlund
Post Production: A52 / RPS
Animation: Royale